2020 is here! With the arrival of a new year and a new decade, change is definitely in the air. This marks a special occasion for Westec Plastics Corporation! After celebrating being in business for 50 years, we are officially launching our new brand identity.
Since our inception in 1969, the Westec logo has remained relatively unchanged as the original logo design and font were never modified. The only change was a minor color swap, where we changed from brown to teal in 1993. Needless to say, our old logo served the company well, but it is time for a change. The colors of our rebrand stay the same, with a larger emphasis on orange to represent our creativity and success through the years. The tremendous growth that we have experienced over the last few years sparked the need for our identity to be updated to serve as a better embodiment of who we are as a brand today.
Our new, modern logo rebrands the company to better portray the traits we embrace as a progressive custom injection molder. The new logo design is a nod to the partnership we strive for with our customers. The overlapping element in the logo represents the handshake of two companies working together towards the same goal. With Westec, you will experience a no-nonsense, personable approach from our experienced team. This is in line with our motto:
Your Concept, Our Expertise, One Partnership.
In addition to our new look, you’ll notice that our website, messaging, and social media have also been updated to match the new brand identity of Westec Plastics. We are thrilled to officially unveil all of these changes in coordination with the new year and to celebrate the evolution of Westec.
We’re also in the process of expanding our ISO Class 8 molding clean room to include one more machine and a full gowning area. We’re adding an ISO Class 7 secondary operations clean room—in addition to the ISO Class 6 already in place. We’ve added multiple new pad printers, a roll printer, several ultrasonic welders, a vibration welder, and laser engraver! And…we’re taking over another 9,200 sq ft of space the first quarter of 2020!
Westec will continue to deliver the same unwavering commitment to delivering the exceptional service our customers have grown accustomed to, in addition to creating the highest-quality part possible at competitive prices.
We invite everyone to reach out to us and let us know what you think about the changes. We would love to hear what you think!